According to Mashable, from 2007 to 2008 the percentage of baby boomers (people aged 44-62) that claimed to maintain a social networking profile increased from 30% to 31%. In 2009, that number took a Maoist great leap forward all the way to 73%.
The significance of this cannot be understated. The potential of online marketing is not even close to being realized.
My generation doesn't need to be sold on social media because it started with us. Facebook has been ubiquitous among college students, and I always assumed it would grow as more people graduate college and enter as freshmen.
This polling data throws that understanding out the window. Facebook began as a trend amongst college students, but has taken off in a completely different direction. Anyone who does not understand this is woefully unprepared to comprehend the future of commerce.
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