They regularly post social media job listings, so here's what I've gathered:
Pretty much all of the listings are for jobs in New York. There was one position they linked to based out of Stamford, Connecticut, which would be a much easier commute for me if I am still living at my parents house in Fairfield.
Luckily for me, I want to move to New York, and if the money's right I would settle for Stamford. However, I would like to find out about social media positions all over, even in cities where I wouldn't want to live.
In my independent study, I am trying to understand what professional social media looks like right now and how it is evolving. Even jobs that don't interest me are worth checking out in order to further my understanding of what background and associated skills are conducive to job duties.
Today Social Media and The Big W tweeted a job listing for a Part-Time Marketing/Social Media Intern at SheSpeaks, an online social network for women. The position involves researching prospective clients, designing presentations, and updating their website.
The requirements include "Strong interest in Business Development and Marketing" which sounds to me like a sophisticated way of saying you should write a good cover letter and take the interview seriously if you are selected. (In other words: don't waste our time)
They also list as requirements: "Strong computer skills, especially Excel and PowerPoint ", "Comfortable with social media outlets such as Facebook and Twitter", and "Working knowledge of/interest in Search Engine Optimization".
Proficiency with Excel and Powerpoint is obvious, and I expect to see that in just about every listing I see. I'm not even going to bother mentioning it in the future. However, I expect to see some variation in the expectations for knowledge of Twitter and Facebook. Some companies are going to hire interns or entry level positions for the sole purpose of using Twitter and Facebook, so the "comfort" level required by SheSpeaks is probably more unique to their operation, which does not stress using these websites as much.
What stands out to me is the final requirement relating to Search Engine Optimization (SEO). Obviously, the actual SEO is done by the search engines such as Bing or Google. SheSpeaks is looking for someone who understands how SEO relates to internet marketing, and showing up earlier in search results leads to more web traffic.
I've heard a bit about "Google bombs" which are designed to influence search results. A well known example was back in 1999 when a search for "more evil than Satan himself" brought up Microsoft as the top search result. Not surprisingly, this has been corrected.
How much web traffic can be generated by using this type of method? I'm not sure. If I worked at SheSpeaks, would they want me to google "women social network" 100 times a day and scroll through until I found their website each time? Perhaps. Based on their description of having a working knowledge/interest in SEO, I can't imagine they would be asking anything difficult of their intern, if anything at all.
Nevertheless, I see SEO as being a crucial aspect of professional social media, so I will be sure to include related coverage an analysis over the next few months.
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